A.T, Andi Cinta Nafsari; FAJRI, Andi.Muh; WIKRA, Aji. Pengaruh Merek Dan Gaya Hidup Terhadap Keputusan Pembelian Produk Pada Toko Celcius Kota Palopo. Benefit: Journal of Bussiness, Economics, and Finance, [S. l.], v. 3, n. 2, p. 2229–2245, 2025. DOI: 10.70437/benefit.v3i2.1367. Disponível em: https://www.publikasi.abidan.org/index.php/benefit/article/view/1367. Acesso em: 16 apr. 2026.