Rajabuan, Ance Costansa, et al. “Peran Moderasi Brand Awareness Dalam Pengaruh Perceived Usefulness, Expert Involvement, Dan Playfulness Konten Video Pendek Terhadap Lead Generation Di Perusahaan B2B ”. Benefit: Journal of Bussiness, Economics, and Finance, vol. 3, no. 2, July 2025, pp. 770-9, doi:10.70437/benefit.v3i2.1292.